![]() Employing a secondary typeface allows you the flexibility to change context, adjust your brand’s personality, add variety through weights, widths & styles, or even just to do things that our primary typeface can’t do.Ī good font pairing involves typefaces that are harmonious together but have sufficient variation-they add contrast while also drawing the reader’s eyes to important areas of the page. But you’d be missing out on the opportunity to inject some creative flair into your text. Sure, you could just use the same font throughout. A third font may also be used as an accent font for important words a designer wants to draw attention to. Generally, one font will be used for headlines while another will be used for the body copy. What are font pairings?įont pairings are two fonts that are combined together on a single page, website, or marketing asset. That way, you can quickly narrow down your choices and choose a pairing that’s perfectly suited for your business and brand.īut before we get to those, there are a few things that you should know. We’ve had our designers provide some of this year’s best Google Font pairings to use in your next design, as well as templates you can apply the font pairings to. And it’s not necessarily about which ones are best, but rather which ones are appropriate for their intended purpose-and that can get pretty subjective for anyone who isn’t an expert.ĭon’t worry, we’ve got your back. After all, there are literally thousands of fonts available. If you aren’t a designer, you’re probably wondering where to even begin with choosing a font pairing. It also has a big impact on how leads and customers perceive your brand, products, services, and business. And they help your words carry more weight and communicate more clearly.Ī good font pairing can make the difference between an easy conversion or a web visitor that leaves because they can’t read the copy or the page loads too slowly. We’re here to help you avoid that mistake.įonts matter. But one aspect that often gets overlooked is fonts. ![]() When you’re designing a website or landing page there’s a lot to consider-images, colors, and a logo are just a few of the elements that play a big role in the look and feel of your page. Editor’s note: This post was originally written in 2021 and, while the best practices remain as relevant as ever, the article has been updated with a new list of the best Google Font pairings that better represent the latest design trends.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |